By Farhan Hirsi · Updated October 2026 · This article may contain affiliate links. We may earn a commission at no extra cost to you. Learn more.
Brevo (formerly Sendinblue) is an all-in-one marketing platform for email, SMS and WhatsApp, popular with small businesses that have large contact lists. In this Brevo review we explain its unusual send-based pricing, the free plan, key features, pros and cons, and who it suits best in 2026.
Quick verdict
Brevo is excellent value if you have a big list but send occasionally, because you pay for emails sent, not contacts stored. The free plan is generous, and email, SMS and WhatsApp live in one place. Watch out for add-on costs (like removing Brevo branding on Starter) and a busier interface than simpler tools.
| Best for | Small businesses with large lists, multichannel (email + SMS + WhatsApp) |
| Free plan | Yes: 300 emails per day |
| Paid plans | Starter from $9/month, Standard from $18/month (5,000 emails) |
| Pricing model | Based on emails sent, not contacts |
| Main drawback | Add-on costs; Brevo branding on Starter unless you pay to remove it |
What is Brevo?
Brevo is a marketing platform that combines email campaigns, transactional email, SMS, WhatsApp, marketing automation, a simple CRM and landing pages. It rebranded from Sendinblue in 2023 and serves hundreds of thousands of businesses worldwide.
Brevo pricing 2026
Unlike most competitors, Brevo charges by how many emails you send per month, not by how many contacts you have. According to the official pricing page and EmailToolTester’s breakdown:
| Plan | Starting price | Includes |
|---|---|---|
| Free | $0 | 300 emails/day, email and SMS, templates, basic reports |
| Starter | $9/month | From 5,000 emails/month, AI content generator, segmentation, email support |
| Standard | $18/month | Everything in Starter + unlimited automation workflows, A/B testing, send-time optimization, landing page |
| Professional | $499/month | From 150,000 emails/month, 10 users, WhatsApp, push, phone support |
| Enterprise | Custom | Dedicated IP, SSO, account manager |
- Contacts aren’t the cost driver: the free plan can store a very large list; you’re limited by sends, not contacts.
- Brevo branding: on Starter, removing the Brevo logo from emails is a paid add-on (about $10/month); it’s included from Standard upwards.
- Pay-as-you-go credits are available if you only send occasionally.
- Extra users start on Standard and cost extra beyond the included seats.
Key features
Email editor and templates
A drag-and-drop editor with ready-made templates and an AI content generator for subject lines and copy. It’s capable, though not as polished as MailerLite’s editor.
Automation
Standard and above unlock unlimited multi-step workflows: welcome series, abandoned carts, birthdays and behavior-based triggers, plus web and event tracking.
SMS and WhatsApp
Brevo’s big strength is multichannel marketing. SMS uses prepaid credits, and WhatsApp campaigns are available on higher plans, so you can reach customers beyond the inbox.
CRM and transactional email
A free built-in CRM tracks deals and contacts, and Brevo is a popular choice for transactional emails (order confirmations, password resets) via its SMTP and API.
Landing pages and forms
Sign-up forms are available on all plans; landing pages are included from Standard upwards. See our guide to building an email list.
Ease of use and support
Brevo is reasonably easy to use, but because it does so much (email, SMS, WhatsApp, CRM, transactional), the interface can feel busier than single-purpose tools. Support is via email on lower plans, with phone support on Professional. Like many providers, Brevo reviews new accounts before you can send.
Brevo review: pros and cons
Pros
- Generous free plan (300 emails/day)
- Pay per email, not per contact
- Email, SMS and WhatsApp in one place
- Unlimited automation from Standard
- Free CRM and strong transactional email
- Low starting price ($9/month)
Cons
- Branding removal costs extra on Starter
- Daily sending limit on the free plan
- Many features are paid add-ons
- Busier interface than simpler tools
- Phone support only on Professional
Who should use Brevo?
Choose Brevo if you have a large list but send a few campaigns a month, or you want email, SMS and WhatsApp in one platform at a low price.
Look elsewhere if you send to your full list several times a week (contact-based tools may be cheaper), or you want the simplest possible editor (try MailerLite).
Brevo alternatives
- MailerLite: simpler, beautiful editor and great value for small lists.
- Mailchimp: well-known all-in-one platform with strong integrations.
- Constant Contact: phone support on every plan and built-in events.
- ActiveCampaign: the most advanced automation and CRM.
Compare them all in our email marketing software reviews.
Brevo FAQ
Is Brevo free?
Yes. Brevo’s free plan lets you send up to 300 emails per day and store a large number of contacts. Paid plans start at $9/month.
How much does Brevo cost?
Starter starts at $9/month and Standard at $18/month for 5,000 emails per month. Professional starts at $499/month. Prices rise with your monthly email volume, not your contact count.
Is Brevo the same as Sendinblue?
Yes. Sendinblue rebranded as Brevo in 2023. The platform, accounts and features carried over.
Is Brevo good for beginners?
Yes, although it has more features than some beginner tools. The free plan is a low-risk way to learn email marketing.
Final verdict: is Brevo worth it in 2026?
To sum up this Brevo review: Brevo is one of the best-value platforms for businesses with large lists and for anyone who wants email, SMS and WhatsApp together. Its send-based pricing can save you a lot of money, but check add-on costs and compare with contact-based tools if you email your whole list often.
Pricing and features were checked against Brevo’s official website and independent sources in October 2026 and may change. Always confirm current prices before buying.
