By Farhan Hirsi · Updated September 2026 · This article may contain affiliate links. We may earn a commission at no extra cost to you. Learn more.
MailerLite has long been one of the most popular email marketing tools for small businesses, bloggers and creators, thanks to its clean editor and low prices. In this MailerLite review we cover the new 2026 pricing (including big changes to the free plan), key features, pros and cons, and who should use it, so you can decide if it’s the right fit.
Quick verdict
MailerLite is one of the easiest and best-value email tools for small businesses and creators. Paid plans start at $12/month, and the editor, landing pages and automations are excellent for the price. The free plan is now much smaller (250 subscribers), and there’s no phone support or advanced CRM.
| Best for | Small businesses, bloggers, creators and anyone who wants a simple, affordable tool |
| Free plan | Yes: up to 250 subscribers and 2,500 emails/month |
| Paid plans | Comfort from $12/month, Power from $25/month (500 subscribers) |
| Standout features | Drag-and-drop editor, landing pages and websites, easy automation |
| Main drawback | Smaller free plan since July 2026; strict account approval |
What is MailerLite?
MailerLite is an email marketing platform that combines newsletters, automation, sign-up forms, landing pages and a simple website builder. It’s known for a modern, uncluttered interface that beginners can learn in an afternoon, while still offering enough features for growing businesses.
MailerLite pricing 2026
On July 1, 2026, MailerLite renamed its plans and changed its prices. The old “Growing Business” and “Advanced” plans are now called Comfort and Power, and the free plan was reduced. Here’s what you pay each month, according to the official pricing page and EmailToolTester’s price breakdown:
| Subscribers | Free | Comfort | Power |
|---|---|---|---|
| Up to 250 | $0 | $12 | $25 |
| 500 | – | $12 | $25 |
| 1,000 | – | $19 | $39 |
| 5,000 | – | $49 | $69 |
| 10,000 | – | $89 | $129 |
- Free: up to 250 subscribers, 2,500 emails per month and 2 users. Great for testing, but small.
- Comfort: monthly sends up to 10× your subscriber tier, 3 users, email support and full template library.
- Power: unlimited monthly emails, unlimited users and 24/7 live chat support.
- Annual billing saves 10%, and new accounts can try premium features for 14 days.
- Fair counting: unsubscribed and bounced contacts don’t count toward your plan.
Key features
Drag-and-drop email editor
MailerLite’s editor is one of the best in its price range. It’s fast, clean and flexible, with content blocks for products, videos, countdowns and dynamic content. Paid plans include close to 100 modern templates; free users build emails from scratch.
Automation
You can build welcome sequences, abandoned-cart emails, anniversary emails and follow-ups with a visual workflow builder. There are ready-made templates to get started. Paid plans unlock more workflows and triggers, although MailerLite doesn’t offer the advanced lead scoring or CRM features of tools like ActiveCampaign.
Landing pages, forms and websites
Create pop-ups, embedded sign-up forms, landing pages and even a simple website, all without code. This makes MailerLite a strong all-in-one choice for building your email list.
Ecommerce and selling
MailerLite integrates with Shopify and WooCommerce for purchase tracking and product emails, and works with Stripe so you can sell digital products and paid newsletters.
AI tools
An AI writing assistant helps draft subject lines and email copy on paid plans. Its AI features are useful but more limited than some competitors.
Ease of use and support
MailerLite is regularly rated one of the easiest email marketing tools to use. Setup is quick and the interface is uncluttered. Support is via email and live chat (24/7 chat on Power), plus a knowledge base and free courses. There’s no phone support, and free users only get personal support for their first 14 days.
One thing to know: MailerLite has a stricter account approval process than many rivals. You may need a working website and to explain how you collect subscribers before you can send.
MailerLite review: pros and cons
Pros
- Very easy to use
- Excellent editor and templates
- Landing pages and websites included
- Low starting price ($12/month)
- Unsubscribes don’t count toward your plan
- Free plan available
Cons
- Free plan cut to 250 subscribers
- No phone support
- No built-in CRM or lead scoring
- Strict account approval
- Limited AI features
Who should use MailerLite?
Choose MailerLite if you want a clean, affordable tool for newsletters, simple automation and landing pages. It’s ideal for small businesses, bloggers, coaches and online creators.
Look elsewhere if you need phone support, event management (see our Constant Contact review) or advanced CRM and automation (ActiveCampaign).
Not sure which to pick? Read our MailerLite vs Constant Contact comparison.
MailerLite FAQ
Is MailerLite free?
Yes. The free plan covers up to 250 subscribers and 2,500 emails per month. Paid plans start at $12/month.
How much does MailerLite cost?
Comfort starts at $12/month and Power at $25/month for up to 500 subscribers. At 1,000 subscribers, it’s $19 and $39. Annual billing saves 10%.
Is MailerLite good for beginners?
Yes. It’s one of the easiest email marketing tools to learn, with a clean interface and plenty of templates.
Did MailerLite change its pricing in 2026?
Yes. On July 1, 2026, plans were renamed Comfort and Power, prices changed, and the free plan dropped to 250 subscribers and 2,500 emails per month.
Final verdict: is MailerLite worth it in 2026?
To sum up this MailerLite review: yes, for most small businesses and creators MailerLite is one of the best-value email marketing tools available. You get a modern editor, landing pages and solid automation at a price that stays reasonable as you grow. If you need phone support, events or advanced CRM, compare it with Constant Contact or ActiveCampaign first.
See MailerLite’s current pricing →
Pricing and features were checked against MailerLite’s official website and independent sources in September 2026 and may change.
